Walkthrough
Selecting a domain from the dropdown and clicking view brings up the main worksheet.
Click on a number reference to learn more:
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Last Linked Date is the last date the web spiders found the website linking to the target domain.
Domains listed in the dropdown are re-spidered every 2 weeks. Any Last Linked Date that is older than 2 weeks from today's date means the website dropped the link.
TIPS:
The historical data is of value because it shows websites that used to link to the target. They dropped the target due to non-conversions, program change, etc. The lead is still of interest because the website did attract the demographic of traffic at one point.
If the website is still active, then it most likely dropped the target and promoted a competitor.
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Add found email addresses and notes into the system. All data can be exported to Excel (CSV) spreadsheet.
TIPS:
Once you determine you want to contact the owner of the website, check first in the Email column for a view link. Check next with whois, and lastly, view the website to locate a contact/feedback form.
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GPR is Google Page Rank. The higher the number, the more relevant the site.
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Alexa is Alexa Rank. The higher the number, the less popular the site.
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T3Flow data is viewed under the DB column
T3Flow Metric gives a ranking order of how to sort the list and to prioritize who to target.
Affiliates are like traffic funnels. The wide part of the funnel is their incoming traffic, whether it be type-in, SEO, links, email, etc. The
small part of the funnel is where they point the traffic to (ie. a website/offer/merchant).
T3Report focuses just on linking relationships. The higher the T3Flow value, the more it means that the webmaster must really like the target domain, because they
are ensuring that their incoming traffic is exposed to the outbound target link.
In the table above, column B (aggregating page) is the specific web page on the affiliate domain that has a link to the target (column A).
Column C (referring) is a specific web page that has a link to a specific web page on the affiliate's domain (column B).
A surfer who is on a page in Column C will see a banner/link that takes them to the webpage in Column B. On the web page in Column B is a banner/link that can take the surfer
to Column A. This connection of the dots shows that traffic flows through the affiliate, rather than just come from the affiliate.
Each row is counted as 1 T3Flow, or 1 path of traffic.
TIPS:
Sort the T3Report by T3Flows to order the list. Click the T3Flow table header one time, and the report sorts from least to greatest. Click again to
sort from greatest to least. This is the ranking order to go through the data.
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DB stands for dashboard. This is where additional data can be found. T3Flows are viewed here.
You can view the specific web pages that link to the target domain.
Affiliate Link Analysis is where your own domains are entered as targets. This shows you websites that link to you (ie. your affiliates).
Affiliate Link Analysis helps you to increase traffic from existing affiliates by showing which pages of the affiliate has incoming traffic, but the landing page does not have a link to your website.
If the landing page had a link to your website then it would be counted as 1 T3Flow.
TIPS:
Lookup the affiliate by clicking on view links from to spot their Affiliate ID in the URL. Look up the Affiliate ID in your affiliate program.
Contact the affiliate to let him know which specific pages your link should be on. Include his affiliate link so he can easily copy/paste into the specified page.
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Affnet stands for Affiliate Network. The numbers in { } correspond to the Affiliate Networks tracked in the Affiliate Networks dropdown.
This column allows you to quickly spot which Affiliate Networks are being promoted.
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Clicking export data all or export new will export all data shown in the worksheet, including any Email addresses or Notes added into the system, can be exported to an excel spreadsheet.
TIPS:
You can have data analysts log in and go through the reports to gather the email addresses as well as adding notes to identify targets, and then as the Manager, export the data to an excel spreadsheet and work off the spreadsheet to send personalized emails.
The dump to Excel spreadsheet (ie. CSV file) will include the email and notes that were entered. You could also import the CSV file into your own CRM system.
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The Affiliate Networks dropdown show the legend of what the Affnet column (15) represents.
TIPS:
The AffNet Column allows you to quickly see what Affiliate Networks an affiliate is using that being tracked. Additional Affiliate Networks will be added.
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The domains listed in the Linking Domain column are in the report because there is a banner or link that goes from the website to the target domain.
The link could be an affiliate link, a reciprocal trade, a paid link, an natural/organic link, etc.
Click the view link to open a new window to view the website
TIPS:
Looking at the website and seeing the quality of the design can sometimes help to qualify the website as far as quality of traffic. I site that has good navigation, good user interface design, and good content could show a maintained website that attracts visitors.
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The status dropdown is a productivity time-saving tool that helps you to mark which records have been reviewed.
When the web spiders find new linking domains, they show up as status=New.
Updating the status of one domain will update the status of the domain across all subscribed T3Reports.
TIPS:
Setting the status=viewed or some other status will let you know where you left off. When you come back the next day, you can skip to the first "New" status to continue.
Use the other status descriptions to identify specific websites.
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If the web spiders detected any email addresses (keying off of the mailto: a href), then a view link will appear in the column.
Clicking on view will display a list of web pages where an email address was detected. The actual email address is not shown due to CAN-SPAM Act that prohibits "email harvesting".
TIPS:
If you are viewing a page and can't spot the email address, view the Source of the page, and do a search for "mailto"
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Clicking the view link will open a new window to an external whois lookup website.
The Domain Owner contact email is usually listed. If they are using a privacy email address from the domain registrar, they can still be contacted by using that email address.
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The number under # Referring Domains refers to the total number of websites that currently and used to link to the domain. Clicking view allows you to see the referring traffic.
The Last Linked Date is the last date the webs spiders found the website linking to the domain above it.
GPR = Google Page Rank. Websites at this lower level do not have their GPR looked up. Any GPR values shown are from where the domain was found at the upper level.
Alexa = Alexa Rank, data collection same as GPR.
TIPS:
Looking at the source of web traffic can be beneficial in many ways. You can spot the quality of the traffic coming to the website by reviewing the referring websites.
When looking for affiliates or websites to do business with, you could bypass the main website and target the websites sending traffic.
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View External allows you to look at where this website is sending traffic to. Any website that links from the website is listed.
The Last Linked Date is the last date the webs spiders found the website linking to the external website.
TIPS:
Webmasters typically know what kind of traffic comes to their site, and the put up appropriate offers/merchants for their visitors to click and visit.
By looking at the external links, you can many times gain an understanding of the demographics of visitors. You may be able to logicially group the external websites together.
By understanding what kinds of visitors are viewing the website, you can tailor your marketing message and the product you wish to present to the webmaster.
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